Set Up a Facebook Page

questions to ask

Before you start, determine if a Facebook page is the right tool for your campaign.  A Facebook page is a public site.  People "like" your page in order to follow you, but anyone can see content and anyone can post and comment on content.  The best use for a Facebook page is for public campaigns where you increase the profile of your campaign.

IT TAKES COMMITMENT

Lots of people are on Facebook, but running a public Facebook page is a time commitment if you want to do it right.  In order to create and maintain a following, you should be prepared to post at least once a day, create and utilize graphics, and monitor activity closely.  A successful page has lots of activity, so you will need enough time to stay on top of posts, deal with problems and take advantage of opportunities.

READY?  

Here is some advice for making a Facebook page work for your campaign. 

  1. Share images, graphics and videos. Uploaded visual content is the most engaging on Facebook, so be sure to prioritize this kind of content.  Use tools like Canva.com or even Photoshop to create quick and simple graphics to share on your page. Here's how to Create Social Media Graphics in PowerPoint.

  2. Share graphics from other pages. Creating custom content 24/7 is time-consuming, so if you see content elsewhere that could do well with the audience you are trying to reach, download the image or graphic, re-upload to your page and tag the page or source of the content.

  3. Engage with your community, but be aware of trolls. It’s good to respond to questions and comments on your page, but if someone is trying to pick a fight or be abusive for the sake of riling you up, just block that person from your page.

  4. Set rules.  An easy way to stay on top of community guidelines and best practices is to have a list of rules in the “About” section of your Facebook page. Feel free to check out facebook.com/aflcio and copy and paste those rules of conduct.

  5. Keep it light. Keep it conversational and use humor where it makes sense.

  6. Monitor comments and incoming messages. On the back end of your Facebook page manager, select words you want to automatically block, so moderation is less cumbersome.

  7. Schedule posts ahead of time. If you can set aside 30-45 minutes a week to make sure you are posting at least once a day, there is an easy calendar tool right on your Facebook page to schedule posts in advance or save posts as drafts. Download the Facebook page manager app to your phone or tablet so you can make adjustments when you’re away from your computer.

  8. Experiment with Facebook live. Are you holding a rally or a public action? Take out your phone and document the action live using the Facebook live video feature on your page. Here are instructions for Facebook live.